When people hear “experimentation” in software, they often think of A/B testing—comparing two versions of a webpage or application screen to see which one performs better. But that narrow framing misses a much bigger truth: Every line of code is an experiment. If you’re shipping software, you’re testing a hypothesis—whether you realize it or not. […]
Feature experimentation is the systematic process of testing new features, designs, or experiences with a subset of users before full release. This approach allows teams to gather real-world data on how changes impact both user behavior and system performance. At its core, experimentation helps reduce guesswork. Instead of relying on assumptions, teams measure actual user […]
Feature flags (also known as feature toggles or feature switches) are a software development technique that allows teams to turn functionality on or off without deploying new code. At their most basic, feature flags are conditional statements in your code that determine which code path to execute at runtime. For example, imagine you’re building a […]
