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Discover new Unleash features, product updates, and best practices that help teams build, test, and release software with confidence and control.

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Automated FeatureOps just got real: Impact Metrics + MCP server

Teams are shipping more code than ever, and AI is amplifying that trend even further. Whether the change comes from a human or an AI assistant, the expectations stay the same: ship fast, keep things stable, and avoid surprises in production. We launched the Unleash MCP server last week, and now we’re rolling out Impact […]

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Starting an experimentation program: Best practices from Yousician

  This article explores how Yousician built a successful experimentation program, covering platform selection, analytics infrastructure, feature flagging practices, and maintaining the balance between optimization and innovation. Selecting your initial experimentation platform When starting an experimentation program, the temptation to build a custom solution can be strong, particularly for engineering-focused organizations. Yousician initially considered this […]

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What is the difference between GitOps and CI/CD?

CI/CD pipelines have become the backbone of modern software delivery. Developers push code, automated tests run, builds complete, and deployments happen. But as infrastructure becomes more complex and deployment environments multiply, CI/CD workflows show their limitations. GitOps emerged as a response to these challenges, particularly for teams managing Kubernetes and cloud-native infrastructure. The question developers […]

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Do I need an A/B testing platform?

While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals.  Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]

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DevOps vs platform engineering

In the last few years, platform engineering has emerged as a distinct practice alongside DevOps. If you work in software delivery, you’ve probably heard both terms used, sometimes interchangeably. They’re related but different, and understanding how they fit together matters for teams that want to ship code faster without creating chaos. DevOps started around 2008 […]

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Should you build an in-house feature toggle tool? (No.)

Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]