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Discover new Unleash features, product updates, and best practices that help teams build, test, and release software with confidence and control.

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Starting an experimentation program: Best practices from Yousician

  This article explores how Yousician built a successful experimentation program, covering platform selection, analytics infrastructure, feature flagging practices, and maintaining the balance between optimization and innovation. Selecting your initial experimentation platform When starting an experimentation program, the temptation to build a custom solution can be strong, particularly for engineering-focused organizations. Yousician initially considered this […]

Product

Do I need an A/B testing platform?

While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals.  Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]

Product

Should you build an in-house feature toggle tool? (No.)

Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]

Product

Platform Engineering Best Practices: A Guide for Modern Teams

Platform engineering is emerging as a vital discipline for organizations committed to development velocity, operational efficiency, and reliable software delivery. The mission? Build, maintain, and evolve robust internal platforms that abstract complexity and enable product teams to focus on delivering value. This requires a blend of technical capability, stakeholder empathy, operational rigor, and business alignment. […]