Discover new Unleash features, product updates, and best practices that help teams build, test, and release software with confidence and control.
While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals. Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]
Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]
This article explores how feature flag driven development (FFDD) and FeatureOps practices enable engineering teams to deliver software with greater control, reduced risk, and continuous learning through runtime feature management and experimentation. The current gap in DevOps: Why are failures still happening? Despite years of investment in CI/CD pipelines, agile methodologies, and DevOps automation, many […]
Historically, “feature flag” and “feature toggle” have referred to the same fundamental concept: a runtime control mechanism used to enable or disable specific functionality within a software product without deploying new code. For the vast majority of teams and products, there is no functional difference between a feature flag and a feature toggle. Both refer […]
At its core, A/B testing is a method of comparing two (or more) variants of a feature or experience to measure which one produces better outcomes. Traditionally, companies have used A/B tests to decide between different button colors, UI layouts, or call-to-action text—looking for statistically significant changes in conversion or engagement. But A/B testing’s real […]
