Software releases used to be tied to code deployment. You shipped code, pushed a release, and crossed your fingers. Modern teams separate code deployment from the release of features. Code can ship continuously while value reaches users only when you decide. Release strategies give teams control over who sees a feature and when. Instead of […]
While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals. Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]
Initially, Wayfair’s approach to feature management echoed that of many organizations: build a proprietary, in-house feature flag system tightly coupled to its core codebase, in this case, a PHP monolith. This gave the engineering team the immediate ability to enable or disable features in production, decoupling deployment from release. For a time, this accelerated experimentation […]
Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]
