Even the smallest change — a recommendation tweak or checkout update — can ripple through millions of customers and risk millions in revenue. But with Unleash, even during Black Friday spikes, our system doesn’t blink. Failures never become outages — it’s resilient and failure-proof.
PRICINGFind the right Unleash Enterprise plan | Pay-As-You-Go We host Unleash Enterprise for you. 14-day trial, no credit card requiredEASIEST WAY TO GET STARTED | CUSTOM ENTERPRISE Cloud, Self-hosted or Hybrid. GUIDED ONBOARDING & ANNUAL CONTRACT | ||
|---|---|---|---|---|
| SCALE, SUPPORT & SLAs | ||||
Client side MAU | Unlimited | Unlimited | ||
Service connections | Unlimited | Unlimited | ||
API Traffic | 53M API requests per month ($5 per million thereafter) for Cloud | Request Quote | ||
Feature flag metrics | 90 days | 90 days | ||
Support | Standard support | Standard or Premium support | ||
Customer Success | Not included | Access to customer success, for premium a dedicated CS manager | ||
Response time SLA | 1 business day | Tiered response time based on severity. | ||
Uptime commitment | 99.9% | 99.99% | ||
Payment | $75/seat/month. Billed via credit card. 5 seat minimum for self-hosted. | Pay via Invoice | ||
| FEATURE MANAGEMENT & TARGETING | ||||
Unlimited feature flags | Included | Included | ||
Unlimited projects and environments | Included | Included | ||
Unlimited experiments | Included | Included | ||
A/B/n testing with flag variants | Included | Included | ||
Custom activation strategies and targeting | Included | Included | ||
User segmentation & stickiness | Included | Included | ||
Organize with tags & naming conventions | Included | Included | ||
Feature flags across multiple environments & projects | Included | Included | ||
Export/import feature flags for easy migration | Included | Included | ||
25+ SDKs for your favorite language or framework | Included | Included | ||
Feature flags metrics retained for 90 days | Included | Included | ||
Impact metrics, automated progression, and safeguards | Included | Included | ||
| COLLABORATION & APPROVALS | ||||
Invite team members to collaborate | Included | Included | ||
Four-eyes approvals for flag changes | Included | Included | ||
Change request workflows with comments | Included | Included | ||
Notifications for flag updates | Included | Included | ||
| TECHNICAL DEBT MANAGEMENT | ||||
Feature flag lifecycle management | Included | Included | ||
Categorize flags for better lifecycle tracking | Included | Included | ||
Track stale feature flags with a dedicated dashboard | Included | Included | ||
Mark feature flags as stale and remove unused flags | Included | Included | ||
Receive stale-on/stale-off event notifications | Included | Included | ||
| SECURITY & COMPLIANCE | ||||
Single Sign-On (SSO) with SAML 2.0 or OpenID Connect (Azure AD, Okta) | Included | Included | ||
Role-based access control and custom project roles | Included | Included | ||
SOC2 Type II & GDPR compliance for enterprise-grade security | Included | Included | ||
Data residency options in the US or EU | Included | Included | ||
Login history tracking | Included | Included | ||
Audit logs with up to 2 years retention | Included | Included | ||
| INTEGRATIONS & APIs | ||||
Admin, Frontend, and Client APIs | Included | Included | ||
Slack, Teams, Datadog, and Jira integrations | Included | Included | ||
Generic webhooks for automation | Included | Included | ||
| ADVANCED CAPABILITIES | ||||
Hosted Private instance | Not included | Available as an addon | ||
Multi-region Enterprise Edge | Not included | Available as an addon | ||
Streaming (via Enterprise Edge) | Not included | Early Access | ||
Access Logs | Not included | Available as an addon | ||
IP-based restrictions | Not included | Available as an addon | ||
FAQs about Unleash pricing
Unleash Enterprise Pay-As-You-Go costs $75 per seat per month, billed monthly by credit card, with no contract. A seat is a user of Unleash, not a user of your application. You can start a 14-day trial with no credit card required.
Unleash Open Source is free and has no seat limit. Enterprise annual contracts are quoted per customer and invoiced.
Yes. Unleash Open Source is free, self-hosted, and has no limit on seats. It covers the core feature set, with a limit of 1 project, 2 environments, and 5,000 feature flags per instance. Thousands of teams run it in production.
It does not include single sign-on, SCIM provisioning, granular role-based access control, change request approvals, or a support SLA. If you need those, or you would rather not operate the service yourself, Pay-As-You-Go starts at $75 per seat per month with a 14-day free trial.
Because per-seat pricing is predictable, and usage-based pricing works against how feature flags should be used.
You can forecast a seat-based bill from your headcount. A usage-based bill moves with your production traffic, which is the thing you have least control over. Usage pricing also creates a cost incentive to use fewer flags, and we think the opposite behaviour is correct: every code change should be able to sit behind a flag. Metering evaluations would penalize that.
Your bill does not change when your application’s traffic grows.
No. Client-side monthly active users are unlimited on every paid plan, and flag evaluations are never billed.
Unleash backend SDKs fetch the flag configuration once, cache it in memory, and evaluate flags locally. A service can evaluate a flag a million times per second without generating a single additional request to Unleash. This is also why no end-user data leaves your infrastructure when you use server-side SDKs.
The Pay-As-You-Go plan on Unleash Cloud includes 53 million API requests per month. Additional requests are billed at $5 per million.
Requests come from your SDKs synchronizing with Unleash, not from your end users. As an example, 200 backend service instances polling at the 15-second default generate roughly 34.6 million requests per month, inside the included allowance.
If you need more, Unleash Edge absorbs SDK traffic and reduces upstream requests, and Enterprise contracts can include a higher allowance.
Both give you the full Enterprise feature set. The differences are commercial and operational.
Pay-As-You-Go is self-service: $75 per seat per month, monthly credit card billing, no contract, standard support with a one business day response target, and a 99.9% uptime commitment. Best for teams that want to start immediately without procurement.
Enterprise is an annual contract, invoiced, with a 99.99% uptime commitment, response times tiered by severity, access to customer success, and optional add-ons including private instances, multi-region Edge, access logs, IP restrictions, and US or EU data residency. Best for organizations with procurement, compliance, or scale requirements.
Usually, and the gap widens over time. The build cost is rarely the problem. Maintenance can account for more than 90% of a homegrown solution’s total cost of ownership.
For example, Wayfair migrated more than 15,000 feature flags and 1,000 developers onto Unleash, replacing an in-house system that had contributed to holiday-season downtime at $3.4 million per hour. They
estimate Unleash Enterprise costs about a third of what their homegrown solution did.




