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Industry Insights

Explore expert opinions, emerging trends, and real-world lessons shaping feature management, DevOps, and modern software delivery.

Industry Insights

How can feature flags accelerate A/B testing?

A/B testing is a method of comparing two or more variants of a product feature, design, or experience to determine which performs better. It works by randomly assigning users to different groups, with each group seeing a different variant. By measuring key metrics like conversion rates, engagement, or revenue across these groups, teams can identify […]

Industry Insights

Feature flags are bigger than DevOps

DevOps has delivered on its promise to automate, streamline, and standardize software deployment. Teams today leverage CI/CD pipelines, infrastructure as code, and automated monitoring, resulting in an ability to ship code almost continuously. Yet failures still occur – sometimes catastrophically – because the focus of DevOps is internal: ensuring code gets to production. But customers […]