Progressive delivery is a software development approach that decouples deployment from release, allowing teams to control who sees what features and when. Rather than releasing features to all users simultaneously in an all-or-nothing event, progressive delivery enables gradual rollouts where features can be shown to specific user segments while monitoring their impact. Traditional deployment strategies […]
While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals. Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]
Initially, Wayfair’s approach to feature management echoed that of many organizations: build a proprietary, in-house feature flag system tightly coupled to its core codebase, in this case, a PHP monolith. This gave the engineering team the immediate ability to enable or disable features in production, decoupling deployment from release. For a time, this accelerated experimentation […]
Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]
DevOps has delivered on its promise to automate, streamline, and standardize software deployment. Teams today leverage CI/CD pipelines, infrastructure as code, and automated monitoring, resulting in an ability to ship code almost continuously. Yet failures still occur – sometimes catastrophically – because the focus of DevOps is internal: ensuring code gets to production. But customers […]
