Self-hosting feature flags can feel like a superpower. You get the flexibility to run your own stack, keep data inside your boundaries, and scale in ways that match your infrastructure and security model. Some feature flag providers only offer SaaS. That works fine until you hit enterprise requirements or strict data governance rules. With Unleash, […]
This article explores how Yousician built a successful experimentation program, covering platform selection, analytics infrastructure, feature flagging practices, and maintaining the balance between optimization and innovation. Selecting your initial experimentation platform When starting an experimentation program, the temptation to build a custom solution can be strong, particularly for engineering-focused organizations. Yousician initially considered this […]
While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals. Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]
Initially, Wayfair’s approach to feature management echoed that of many organizations: build a proprietary, in-house feature flag system tightly coupled to its core codebase, in this case, a PHP monolith. This gave the engineering team the immediate ability to enable or disable features in production, decoupling deployment from release. For a time, this accelerated experimentation […]
