We’re excited to share that Unleash 7.3 is out! In this release, we’ve redesigned how you add activation strategies to feature flags. The new flow makes it easier to access standard strategies like gradual rollouts, advanced targeting, and your powerful, reusable release templates, in a single, simplified menu. Why it matters: Faster config: Get to […]
While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals. Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]
Initially, Wayfair’s approach to feature management echoed that of many organizations: build a proprietary, in-house feature flag system tightly coupled to its core codebase, in this case, a PHP monolith. This gave the engineering team the immediate ability to enable or disable features in production, decoupling deployment from release. For a time, this accelerated experimentation […]
Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]
