Unleash

Product marketing manager

Unleash equips enterprise customers – to transform and evolve their business through continuous deliveries and experimentation – within a controlled software infrastructure of feature management services.

We are looking for a Product Marketing Manager to develop, execute & own Unleash’s international go-to-market product strategy.

Initial responsibilities

  • Develop product marketing collateral, eg. website pages, blogs, white papers, webinars, videos, decks & data sheets, supporting the buyer’s journey, communicating the value of Unleash
  • Refine target  buyer & user personas, their specific needs, pain points, and goals that Unleash can help address
  • Research, document & operationalise particular customer use cases, and problems that Unleash solves
  • Identify & define the key value drivers which differentiate Unleash in the market
  • Partner with sales, product management, customer success & engineering teams, to refine & evolve the product roadmap

Mid-term responsibilities

  • Support the development of customer case studies & webinars, that help to demonstrate the value of Unleash for our customers
  • Participate & contribute to international field & industry events, as an Unleash evangelist & thought leader
  • Develop & deliver product, market, and industry-specific enablement to the Unleash sales team & partners
  • Create campaign messaging & content, as required to support ongoing marketing initiatives
  • Guardian of brand messaging across relevant forums, eg. Reddit, Hacker News, LinkedIn, etc
  • Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid
  • Support research into competitive threats and challenges to understand how to position Unleash in a rapidly changing market

Longer term responsibilities

  • Research, track & report overarching market trends & patterns
  • Develop relationships with analysts, and regularly brief them about Unleash’s unique value proposition
  • Document & demonstrate Unleash value in analyst market research reports
  • Create & lead a team, as the company expands

Preferred qualifications

  • Experienced in product marketing with desired expertise in SaaS offerings
  • Technical background or good understanding of Application Development & IT operations; familiarity with Git, Continuous Integration, Continuous delivery, Software development life cycle, is a plus
  • Excellent English communications skills to explain & translate complex technical concepts into simple & intuitive communications
  • Able to coordinate across many teams; to iterate & deliver in a fast-moving startup environment
  • Ability to self-direct towards agreed goals, triaging communications appropriately
  • Data-driven; use data to measure results, and inform decision making & strategy development
  • Experience designing & iterating sales collateral from scratch, based on sales conversations, customer calls, product interviews, user interviews, market research & your own experience
  • You share our vision, and provide additive value
  • Ability to use Unleash

 

Apply now

Apply now by sending an email to contact@getunleash.io
We’re looking forward to hearing from you