Unleash provides full control when rolling out a new feature to our users. I can enable a new feature for a few percent of our users first and verify that it works as expected, independently from release cycles. This enables rapid yet safe product iteration.
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The Unleash feature flag management platform is designed for developers and software development teams to make features and updates deployment easier and more effective. For this reason, it works with most popular programming languages, such as PHP, Java, Python, Node.js, Go, Ruby, or Rust.
Feature flags in PHP allow you to deploy PHP applications faster and significantly reduce risk
With Unleash, you can easily turn feature flags in PHP on and off and enable small releases of PHP application to specific user groups for A/B testing and experimentation with activation strategies.
Unleash uses a number of custom and built-in strategies, with the simplest strategy being the standard one, which allows the feature to be enabled for everyone.
The strategies are implemented on the client-side, which means that releasing a feature depends only on you and that personal information associated with a user group for which the feature is enabled never leaves your side of the application.
Unleash is designed and developed with strict information privacy policies in mind
To implement feature flags in PHP, you can use custom and one of the following built-in strategies:
- Gradual roll out
- Gradual roll out with custom stickiness
- User ID
Strategies allow you to use feature flags for A/B testing and experimentation, or to roll out small releases of PHP applications to select groups of users.
The PHP Unleash client not only provides metrics and a client registration that lets you collect data during A/B tests and experiments but also Impression data functionality that allows you to share the collected data with third-party analytics providers, such as Posthog or Google Analytics making Unleash an even more powerful tool for experimentation.
Unleash’s versatile and flexible feature flag management platform not only gives you full control over feature flags in PHP when testing PHP application but also allows you to:
- determine which version of the PHP application being A/B tested will be better rated by the targeted user audiences
- better understand the needs of PHP application users
- understand what improvements are needed in the PHP application
- provide features that are tailored to user expectations
Unleash powerful strategies allow you to identify issues and limit their impact on end users during A/B testing and experimentation